This Social Media Branding Strategy course equips professionals with the knowledge and tools to create, manage, and optimise their brand presence across today’s most relevant platforms. Whether you are launching a new business or refining your existing digital presence, building a powerful brand on social media is no longer optional—it is essential.

The course explains how to craft messaging that resonates with your audience, respond effectively to criticism, and track performance using meaningful metrics. Learners will also explore how social branding supports wider marketing strategies, how to select the right platforms, and how to create a playbook for internal brand ambassadors.

By the end of this Social Media Branding Strategy training, participants will have a structured approach to building a recognisable digital identity and the confidence to manage their brand’s reputation online.

Why Social Media Branding Strategy Matters

Social media has transformed how brands connect with their audiences. Without a clear strategy, businesses risk inconsistency, reputational damage, and missed opportunities. With the right training, organisations can build trust, increase visibility, and drive engagement that supports long‑term growth.

What You’ll Learn

• Define key terms and concepts related to social media branding
• Understand how social branding supports wider marketing strategies
• Develop a social media branding plan aligned with business goals
• Identify and select the most suitable social platforms for your brand
• Craft messages that capture attention and drive engagement
• Respond professionally to negative feedback and public criticism
• Create a social media playbook for internal brand ambassadors
• Analyse brand performance using meaningful success metrics

Learning Outcomes

After completing this course, you will be able to:

• Define and apply key concepts of social media branding
• Align branding strategies with wider marketing goals
• Select the right platforms for your brand’s audience
• Craft engaging, consistent, and impactful messages
• Manage criticism and protect brand reputation
• Build a playbook to guide internal brand ambassadors
• Track and analyse performance to improve strategy

Who Should Take This Course

• Marketing professionals and brand managers
• Entrepreneurs and small business owners
• Social media managers and digital marketers
• Anyone responsible for building or managing a brand presence online