Learn how to write compelling, accessible, and effective digital content with this CPD-accredited interactive training course.
In today’s digital world, writing for the web requires more than just good grammar. Readers consume online content differently than printed materials—and as a content creator, you need to know how to meet their expectations.

This course is designed for anyone who creates written content for websites, blogs, eCommerce pages, intranets, or social media. You’ll learn how to structure your writing for digital platforms, create attention-grabbing headlines, and write with clarity and accessibility in mind.

Whether you’re in marketing, communications, customer service, or e-learning, this course will help you craft content that performs well online—keeping users engaged while meeting business goals.

What You’ll Learn

By the end of this writing for the web training, learners will be able to:

• Apply writing techniques that capture and retain web users’ attention

• Understand how online readers scan content—and how to structure for it

• Write clear, accessible, and engaging copy for a variety of audiences

• Plan content around web hierarchy, SEO principles, and user experience

• Use compelling headlines, subheadings, and calls to action

• Integrate media (images, video, links) to enhance message delivery

Course Features

• Course Format: Interactive online learning with practical exercises and downloadable content

• CPD Accredited: Compliant with national professional development standards

• Assessment: Multiple-choice quiz with unlimited free retakes

• Access: 24/7 access for 12 months

• Certificate: Instant CPD certificate available for download on successful completion

• Support: Email-based tutor support available throughout the course

Who Should Take This Course?

This training is ideal for:

• Content writers and copywriters

• Marketing and communications teams

• Social media managers

• Website editors and blog contributors

• Customer service teams creating FAQs or help content

• Anyone responsible for writing public-facing digital content

Why This Course Matters

Web writing is a unique skill that blends creativity, clarity, structure, and user psychology. Whether you’re writing for engagement, clarity, or conversion, this course provides the foundational tools and techniques to help your content succeed online.

Useful Links

• CPD Certification Service

• Web Content Accessibility Guidelines (WCAG)

Technical Requirements

This course is compatible with all major devices—desktop, laptop, tablet, and smartphone. For best performance, use the Google Chrome browser.