ial media has transformed how brands connect with their audience. Whether you’re launching a new business or refining your existing digital presence, building a powerful brand on social media is no longer optional—it’s essential.

This interactive online course will equip you with the knowledge and tools to create, manage, and optimise your brand presence across the most relevant social platforms. Learn how to craft messaging that resonates, deal with criticism effectively, and track performance to continuously improve your strategy.

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What You’ll Learn

The course breaks down the essentials of social media branding, providing you with a practical and structured approach to building a strong and recognisable digital identity.

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Learning Outcomes

By completing this course, you will be able to:

• Define key terms and concepts related to social media branding

• Understand how social branding supports your wider marketing strategy

• Develop a social media branding plan aligned with your business goals

• Identify and select the most suitable social platforms for your brand

• Craft messages that capture attention and drive engagement

• Respond professionally to negative feedback and public criticism

• Create a social media playbook for internal brand ambassadors

• Analyse brand performance using meaningful success metrics

Through these outcomes, you’ll gain the confidence to manage your brand’s reputation and visibility effectively online.

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Course Highlights

• Type: Online interactive training with downloadable documentation

• Accreditation: Nationally recognised CPD-accredited course

• CPD Hours: Counts towards your Continuing Professional Development

• Access: 24/7 access for 12 months

• Certificate: Instant downloadable PDF upon completion

• Assessment: Online multiple-choice test with unlimited retakes

• Tutor Support: Unlimited access to expert tutor assistance

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Who Is This Course For?

This course is designed for:

• Small business owners and entrepreneurs

• Marketing professionals and freelancers

• Brand managers and social media specialists

• Anyone looking to strengthen their brand visibility online

No prior experience in marketing or branding is required. All you need is the desire to grow your online presence strategically.

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Assessment & Certification

After completing the learning modules, you will take a short multiple-choice exam. A passing score of 75% is required. The system will mark your test automatically and display your result immediately.

If needed, you can retake the assessment as many times as necessary, at no additional cost.

Upon passing, you’ll receive a nationally recognised CPD-accredited certificate in PDF format, ready for immediate download. You also have the option to order a hard copy if desired.

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Course Format & Access

Training is delivered entirely online through a user-friendly learning portal. You can learn at your own pace, pausing and resuming anytime. The platform automatically saves your progress, ensuring a seamless learning experience.

All learning materials, including interactive content and downloadable guides, are included.

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Device Compatibility

Courses are accessible on all modern devices including desktops, laptops, tablets, and smartphones. For best performance, we recommend using Google Chrome.

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Ongoing Support

We pride ourselves on excellent customer service. You’ll receive unlimited support from a dedicated online tutor, ensuring that help is always available when you need it.