The world of public relations has evolved rapidly with digital technology and the speed at which information spreads. Yet the fundamentals remain the same: PR must be clear, concise, accurate, and appropriate for every situation. This CPD‑accredited public relations training course provides a practical boot camp for professionals who want to sharpen their PR skills, build stronger media relationships, and communicate with impact.

This public relations training covers the difference between strategic and tactical PR, how to design a PR strategy, and how to create compelling press releases that resonate with your audience. You’ll also learn how to manage media relations effectively, develop strong relationships with journalists, and take your communication skills to a higher level. By the end of the course, you’ll have the confidence and tools to represent your organisation with professionalism and credibility.

Why This Course?

Public relations is no longer just about press releases—it’s about managing reputation, building trust, and influencing audiences in real time. This course equips learners with the skills to approach PR strategically, respond to challenges, and create messages that cut through the noise.

Key Benefits

• Strategic insight – understand the difference between tactical and strategic PR
• PR planning – learn how to design and implement an effective PR strategy
• Media relations – build strong, lasting relationships with reporters and journalists
• Communication mastery – take your writing and speaking skills to the next level
• Practical application – create compelling releases and manage media interactions with confidence

Learning Outcomes

By completing this course, you will be able to:

• Apply the different purposes of strategic vs. tactical PR
• Design a PR strategy tailored to organisational goals
• Develop strong relationships with reporters and journalists
• Enhance communication skills for professional PR practice

Who Should Take This Course?

This course is ideal for:

• PR professionals and communications officers
• Marketing and brand managers
• Business leaders and spokespeople
• Anyone responsible for media relations or organisational reputation