The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed, however. In this comprehensive content, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

Learning Outcomes:

• Apply the different purposes to strategic vs. tactical PR
• Design a PR strategy
• Develop strong relationships with reporters and journalists
• Take their communication skills to a higher level