A limited budget doesn’t have to limit your success. This marketing and sales training course shows participants how to achieve business goals creatively, using low‑cost and no‑cost strategies that deliver maximum exposure at minimum expense. In particular, learners will discover how to improve sales, strengthen brand image, and build long‑term growth without relying on large marketing spends.

The course introduces the fundamentals of marketing, from understanding what the term really means to developing effective campaigns. Moreover, it explores how to use time and creativity as powerful tools, replacing costly advertising with smart, resourceful tactics. By the end, participants will know how to design a marketing plan, launch a campaign, and apply practical methods to boost visibility and sales.

Why Marketing and Sales Training Matters

Small businesses and organisations often face tight budgets. However, with the right strategies, they can still compete effectively and reach their target audiences. As a result, this course equips learners with the skills to market smarter, not harder, and to turn limited resources into measurable results.

Key Benefits of Marketing and Sales Training

• Understand what we mean by the term “marketing.”
• Use low‑cost publicity to get your name known.
• Develop a marketing plan and a marketing campaign.
• Apply time‑based strategies instead of relying on money.
• Perform a SWOT analysis to identify strengths and opportunities.

Learning Outcomes

By completing this course, you will be able to:

• Define marketing and explain its role in business growth.
• Create a marketing plan and campaign tailored to your goals.
• Use creative, low‑cost methods to increase visibility.
• Apply SWOT analysis to guide decision‑making.
• Leverage time and effort as effective marketing resources.

Who Should Take This Marketing and Sales Training

• Small business owners and entrepreneurs.
• Managers responsible for sales and marketing.
• Start‑ups looking to grow on a budget.
• Anyone seeking practical, low‑cost marketing strategies.