In today’s fast-paced digital landscape, understanding internet marketing is no longer optional—it’s essential. Whether you’re running a small business, launching a startup, or stepping into a marketing role, this course offers a practical foundation in online marketing tools and strategies.

Rather than focusing only on theory, this course teaches you how to apply what you learn in real-world scenarios. You’ll explore effective online channels, understand what works (and what doesn’t), and gain the ability to measure your results with confidence.

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What You’ll Learn

This beginner-level course breaks down the essential components of internet marketing. You’ll discover how to plan, implement, and optimise digital campaigns that align with your overall business goals.

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Learning Outcomes

By the end of this course, you will be able to:

• Explain how internet marketing fits into a broader marketing strategy

• Apply actionable tactics to influence and engage your target audience

• Assess whether email distribution platforms suit your campaigns

• Begin using basic search engine optimisation (SEO) methods

• Improve marketing outcomes through paid online advertising

• Analyse results using digital metrics and refine strategies accordingly

Together, these outcomes prepare you to move forward with clarity and measurable impact.

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Course Highlights

• Type: Interactive online training with downloadable resources

• Accreditation: Nationally recognised CPD-accredited course

• CPD Hours: Fully counts towards CPD requirements

• Access: 24/7 unlimited access for 12 months

• Certificate: Immediate download upon completion

• Assessment: Online multiple-choice quiz

• Retakes: Unlimited attempts at no extra cost

• Support: Ongoing tutor support throughout your course

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Is This Course Right for You?

If you’re new to marketing or looking to grow your online presence, this course is for you. It’s particularly valuable for:

• Entrepreneurs who need to manage their own digital outreach

• Professionals pivoting into marketing roles

• Anyone seeking to build foundational skills in SEO, email, and PPC

You don’t need prior experience—just a willingness to learn and take action.

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Assessment & Certification

After finishing the course material, you’ll take a short multiple-choice test. You must score at least 75% to pass. Fortunately, the test is auto-marked, and your result is displayed instantly. If needed, you can retake it as many times as necessary without extra fees.

Upon passing, you’ll receive a CPD-accredited certificate in PDF format, available for immediate download. You can also choose to order a hard copy. Better yet, your certificate and learning history will remain available in your account whenever you need them.

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Course Delivery

The course runs through our easy-to-use online platform. You can pause and resume any time, across any device. Your progress saves automatically, allowing you to learn at your own pace without losing your place.

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Tutor Support

Support is always available when you need it. Our team of qualified tutors is ready to assist with any questions or difficulties you may encounter during your training. You’re never left learning alone.

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Device Compatibility

The course works seamlessly on desktops, laptops, tablets, and smartphones. For the best performance, we recommend using Google Chrome.