Influence is a daily skill, not just a marketing tactic. Whether you’re negotiating a raise, guiding a team through change, or helping others make decisions, your ability to persuade shapes outcomes. This influence and persuasion training course helps participants master ethical techniques that build trust, drive action, and improve communication across professional and personal settings.

Throughout the course, learners explore how to distinguish persuasion from manipulation, apply push and pull strategies, and start persuasive conversations with confidence. They also learn how to structure compelling presentations using the 5 S’s, apply storytelling to deepen engagement, and use neuro linguistic programming (NLP) to enhance everyday influence.

By the end of the course, participants will know how to lead with clarity, adapt their approach, and communicate persuasively without compromising integrity.

Why this training matters

Influence happens everywhere—from boardrooms to casual conversations. Without the right tools, messages can be misunderstood or ignored. This course helps learners build credibility, connect with others, and guide decisions with purpose.

What you’ll gain

• Learn how to choose persuasion over manipulation in everyday situations
• Apply push and pull techniques to influence others effectively
• Start persuasive conversations and presentations with confidence
• Use the 5 S’s to structure impactful presentations
• Apply storytelling to extend influence and engagement
• Leverage NLP principles in daily communication

Learning outcomes

After completing this course, you will be able to:

• Influence decisions and behaviours with clarity and integrity
• Communicate persuasively across teams and audiences
• Use structured techniques to guide conversations and presentations
• Apply psychological and linguistic tools to increase impact

Who should take this course

• Managers and team leaders
• Sales and marketing professionals
• Coaches, consultants, and facilitators
• Anyone looking to improve communication and decision-making