Pay‑per‑click (PPC) advertising is one of the most powerful ways to reach new customers, and Google AdWords remains the largest platform available. This Google AdWords training course provides a practical introduction to setting up and managing campaigns that deliver measurable results.

Learners will explore how AdWords works, what PPC means, and why setting the right budget is critical. The course also covers keyword selection, ad group setup, and how to design compelling ads that attract clicks. Participants will gain hands‑on experience in tracking performance, analysing conversions, and making adjustments to improve campaign success.

By the end of this Google AdWords training, you will have the skills to confidently create, manage, and optimise campaigns that drive traffic and deliver ROI.

Why Google AdWords Training Matters

Without the right knowledge, PPC campaigns can waste budget and miss opportunities. This course equips learners with the tools to target the right audience, monitor performance, and refine campaigns for maximum impact.

What You’ll Learn in Google AdWords Training

• Define Google AdWords and pay‑per‑click advertising
• Set up keyword lists and ad groups effectively
• Find and interpret tracking and statistical information
• Describe conversions from clickthroughs
• Decide whether to write ads in‑house or enlist professional help

Learning Outcomes

After completing this course, you will be able to:

• Launch and manage Google AdWords campaigns with confidence
• Select and group keywords for maximum relevance
• Track campaign performance using analytics tools
• Understand conversion metrics and optimise for results
• Make informed decisions about ad creation and management

Who Should Take This Course

• Marketing professionals and digital marketers
• Business owners and entrepreneurs
• Sales and advertising teams
• Anyone looking to improve PPC campaign performance