The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.

It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organisation’s website or Twitter feed.

Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This content will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.

Learning Outcomes:

• Prepare for an interview
• Be interviewed successfully
• Craft a media statement
• Develop and issue a press release
• Understand libel and slander
• Develop a media package
• Understand various media outlets
• Build relationships with the media