Your brand is more than a name or logo—it’s the promise you make and the experience you deliver. In an increasingly competitive marketplace, strong branding is vital. It influences how your customers perceive your business, how they interact with your team, and whether they come back.

This practical online course teaches you how to create, position, and manage a compelling brand that resonates with your audience. From core messaging to visual identity, you’ll gain the tools to turn your brand into a meaningful business asset.

Whether you’re launching a new business or refreshing your existing brand, this course will guide you through every stage—from strategy to execution.

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What You’ll Learn

This branding course takes you beyond design aesthetics. You’ll develop a deeper understanding of what makes a brand memorable, consistent, and trusted.

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Learning Outcomes

By the end of this course, you will be able to:

• Clearly define what a brand is and why strong branding matters

• Identify types of brand architecture and evaluate brand extension opportunities

• Clarify your product offerings and their associated value

• Write a brand mission, vision, and style statement

• Understand the basics of positioning your brand in the marketplace

• Create a visual identity including brand name, logo, and tagline

• Inspire employees to live the brand and deliver consistent brand touchpoints

• Plan and implement both internal and external brand launches

• Monitor, assess, and refine your branding strategy over time

Each of these outcomes prepares you to manage your brand with greater clarity and impact.

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Course Highlights

• Type: Interactive online training with downloadable resources

• Accreditation: Nationally recognised CPD-certified

• CPD Hours: Counts towards your professional development hours

• Access: 24/7 learning access for 12 months

• Certificate: Instant digital certificate upon completion

• Assessment: Online multiple-choice test

• Retakes: Unlimited retakes at no extra cost

• Support: Dedicated tutor guidance included

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Is This Course Right for You?

This course is ideal for:

• Entrepreneurs building a new brand from scratch

• Marketers responsible for brand strategy

• Managers who want to align internal teams with brand values

• Professionals looking to gain foundational branding knowledge

No prior experience is necessary—just a desire to build a brand that lasts.

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Assessment & Certification

Once you complete the course, you’ll take a short multiple-choice assessment. A pass mark of 75% is required. The test is automatically marked and your results are available instantly. If needed, you can retake it as many times as you wish.

Upon passing, you’ll receive a CPD-accredited certificate in PDF format immediately. You can also request a hard copy for your records. All certification and course history remains available in your account for future reference.

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Course Access & Format

You’ll learn via a simple, intuitive e-learning platform. You can stop and start anytime—your progress is saved automatically. It’s flexible, user-friendly, and available on any device.

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Tutor Support

Learning isn’t something you have to do alone. That’s why we offer unlimited online support from expert tutors throughout your course. Whether you need help with a concept or technical assistance, we’re here for you.

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Device Compatibility

The course works across all modern devices—desktop, laptop, tablet, and smartphone. We recommend using Google Chrome for the best experience.