This Age Verification Training course provides staff with the essential knowledge to comply with the Licensing Act 2003, which requires all licensed premises to have an age verification policy in place. The course introduces a model age verification policy and explains the procedures that must be followed when checking the age and ID of customers.

Learners will explore the current law on alcohol sales, how to challenge for proof of age, and what an effective policy should include. The training also covers how to identify acceptable forms of ID, how to refuse a proxy sale of alcohol, and how to handle conflict situations with professionalism. By the end of this Alcohol Sales Compliance Course, participants will feel confident in applying the law, protecting their business, and ensuring customer safety.

Why Age Verification Training Matters

Selling alcohol to underage customers can result in severe penalties, including fines, licence suspension, or even closure. Therefore, staff must know how to apply age verification procedures consistently and confidently. With the right Proof of Age Awareness Training, businesses can demonstrate due diligence, reduce risks, and maintain compliance with the law.

What You’ll Learn in Alcohol Sales Compliance Course

• The current law on age verification for alcohol sales
• How to challenge customers for proof of age
• What an age verification policy should include
• How to decide when to ask for proof of age
• How to explain why proof of age is required
• Which forms of ID are acceptable and which are not
• How to manage common conflict scenarios
• Procedures for putting the policy into practice
• How to refuse a proxy sale of alcohol
• How to deal with angry or abusive customers
• Techniques for handling refusal situations safely
• How to exit high‑risk situations
• The consequences of failing to implement an age verification policy

Learning Outcomes of Age Verification Training

After completing this course, you will be able to:

• Apply the law on age verification for alcohol sales
• Challenge customers confidently and appropriately
• Recognise acceptable forms of ID
• Refuse proxy sales and manage conflict effectively
• Protect yourself, your business, and your licence by following best practice

Who Should Take This Proof of Age Awareness Training

• Bar, pub, and restaurant staff
• Retail staff selling alcohol in shops or supermarkets
• Supervisors and managers in licensed premises
• Anyone responsible for enforcing age verification policies