Align your organisation’s vision, mission, and values with this CPD‑accredited strategic planning course. Without a clear strategy, teams often develop their own priorities, which can lead to confusion, wasted resources, and missed opportunities. This training provides the tools and techniques you need to create a meaningful strategic plan that engages employees at every level and drives your organisation toward long‑term success.

This strategic planning course explores how to define your company’s vision, write a compelling mission statement, and identify the values that underpin your organisation. You’ll learn how to conduct effective SWOT analyses, apply proven planning tools, and create strategies that are practical, measurable, and aligned with business goals. The course also introduces advanced tools such as strategy maps and balanced scorecards, helping you translate high‑level objectives into actionable steps across the organisation.

By the end of the programme, you’ll have the confidence to implement, evaluate, and review a strategic plan that not only sets direction but also inspires commitment from executives, managers, and frontline staff.

Why This Course?

Strategic planning is essential for growth, sustainability, and competitive advantage. This course equips you with the knowledge to design strategies that are realistic, adaptable, and capable of uniting your workforce behind a shared vision.

Learning Outcomes

By completing this course, you will be able to:

• Identify the values that support your company
• Define the vision for your organisation
• Write a mission statement that explains your company’s purpose
• Complete meaningful SWOT analyses
• Apply tools and techniques to create a strategic plan that aligns the organisation from executives to frontline staff
• Implement, evaluate, and review a strategic plan
• Use related tools such as the strategy map and balanced scorecard to strengthen your planning

Who Should Take This Course?

This course is ideal for:

• Business owners and entrepreneurs
• Senior managers and executives
• Department heads and team leaders
• HR and organisational development professionals
• Anyone responsible for shaping or executing business strategy