Elevate your performance with this CPD‑accredited sales skills course, designed for modern sales professionals who want to thrive in a rapidly evolving industry. The old stereotype of the pushy, high‑pressure salesperson has disappeared. Today’s successful salespeople are trusted advisors—honest, competent, and customer‑focused. This training equips you with the tools and techniques to become one of those smart, professional sellers who build long‑term relationships and deliver real value.

This sales skills course explores the principles of customer‑focused selling, showing you how to align your approach with the needs of your clients. You’ll learn how to set clear goals, apply proven success techniques, and use productivity strategies to maximise your time. The course also covers practical methods for finding new clients, networking effectively, and positioning yourself as a credible, trustworthy sales professional.

By the end of the programme, you’ll have the confidence and skills to sell smarter, not harder—achieving better results while maintaining integrity and professionalism.

Why This Course?

Sales is one of the most dynamic and rewarding professions, but it requires adaptability and the right mindset. This course provides practical strategies to help you stand out in a competitive marketplace, build stronger client relationships, and achieve consistent results.

Learning Outcomes

By completing this course, you will be able to:

• Explain and apply concepts of customer‑focused selling
• Use goal‑setting techniques to focus on achievements and strategies
• Apply success techniques to maximise performance
• Understand productivity methods to make the best use of time
• Identify ways to find new clients and network effectively

Who Should Take This Course?

This course is ideal for:

• Sales professionals looking to modernise their approach
• Entrepreneurs and small business owners seeking to grow revenue
• Customer service staff transitioning into sales roles
• Marketing professionals wanting to integrate sales techniques
• Anyone interested in developing customer‑focused sales skills