A strong sales pipeline is the foundation of long‑term success. This CPD‑accredited sales prospecting training course teaches you how to keep your pipeline full, identify the right prospects, and build a consistent flow of new business opportunities. By applying proven prospecting strategies, you’ll learn how today’s efforts create tomorrow’s results.

This sales prospecting training introduces the 80/20 rule for targeting high‑value prospects, alongside practical techniques such as warming up cold calls, following up on leads, and networking effectively. You’ll also create your own personal prospecting plan, designed to help you commit to daily prospecting habits that ensure long‑term growth. By the end of the course, you’ll have the skills and confidence to generate leads, nurture relationships, and secure more sales.

Why This Course?

Prospecting is one of the most important skills in sales, yet it’s often the most overlooked. This course provides a structured approach to identifying target markets, building relationships, and developing a repeatable system that keeps your pipeline healthy. It’s designed to give you the tools to prospect with confidence and consistency.

Key Benefits

• Consistent pipeline – learn how to keep leads flowing and avoid sales slumps
• Targeted prospecting – apply the 80/20 rule to focus on high‑value opportunities
• Networking skills – develop strategies to connect and build relationships everywhere
• Cold calling confidence – refine your approach to make calls more effective
• Personal prospecting plan – create a daily system that ensures long‑term success

Learning Outcomes

By completing this course, you will be able to:

• Understand the importance of expanding your client base through effective prospecting
• Use a prospecting system to improve sales success
• Identify target markets and companies using the 80/20 rule
• Develop and practise networking skills at every opportunity
• Refine and execute the art of cold calling with confidence

Who Should Take This Course?

This course is ideal for:

• Sales professionals and account managers
• Business development executives
• Entrepreneurs and small business owners
• Anyone responsible for generating leads and building client relationships