The media is more widespread and influential than ever before. Whether through professional duties, personal interests, or unexpected circumstances, you may find yourself answering questions from journalists. This media training course equips you with the skills to handle interviews confidently, craft clear messages, and build positive working relationships with the media.

Learners will explore how to prepare for interviews, issue press releases, and develop media statements that communicate effectively. The course also covers libel and slander, creating media packages, and understanding the role of different media outlets. By applying these skills, participants will be able to engage with the media in a professional, credible, and confident way.

By the end of this media training course, you will know how to manage interviews, avoid common pitfalls, and strengthen your organisation’s reputation through effective media engagement.

Why Media Training Course Matters

Media interactions can shape public perception in seconds. Without preparation, even experienced professionals may feel nervous or tongue‑tied. However, this course provides practical tools to help you stay composed, deliver key messages, and build long‑term relationships with journalists.

What You’ll Learn in Media Training Course

• Prepare effectively for an interview
• Be interviewed successfully with confidence
• Craft a clear and professional media statement
• Develop and issue a press release
• Understand libel and slander in media law
• Create a media package that supports your message
• Recognise the role of different media outlets
• Build and maintain positive media relationships

Learning Outcomes

After completing this course, you will be able to:

• Approach media interviews with confidence and clarity
• Deliver accurate, professional statements and press releases
• Avoid legal risks by understanding libel and slander
• Build strong, lasting relationships with journalists and outlets

Who Should Take This Course

• Business leaders and managers
• PR and communications professionals
• Public sector representatives
• Anyone likely to interact with the media